CUSTOMIZED FOR YOU
Campaign starts FRIDAY APRIL 12, 2024
This campaign highlights what sets Noodlebox apart from the competition! Every box is made-to-order, and customized for each guest.
Our in-store feature signs highlight 2 guests and how they customize their box to suit their specific dietary and personal preferences. Lyndsay Sung, the author of Plant Cakes, who is customizes for a plant-based option, and Jess Durant, co-owner of Hype Cycle Club, who customizes for low cards & extra protein.
Over the course of this campaign we will be sharing digital stories, and engaging with additional outside influencers and guests to share how they CUSTOMIZE their box.
Our goal is to celebrate just how flexible and accommodating our menu is, satisfying a wide range of dietary needs.
Sidewalk Easel
In addition to in-store feature signs, all locations will receive updates for their sidewalk easel signs. PLEASE keep your original inserts, and store carefully, after this campaign, those inserts can be used again.
SOCIAL MEDIA
We will be reaching out to influencers to help build this campaign out on social media. Our influencer guests will arrive at your location, order food, pay with gift cards provided by the marketing team, and likely spend some time creating their content. We always want to deliver a remarkable experience for every guest, every day, but lets really wow these ones! 😊
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We encourage YOU to also reach out to local influencers, and invite them to participate in producing content for the campaign.
We want a lot of conversations about our CUSTOMIZATION.
GOAL: Highlight how they customize their order.
It doesn’t have to something particularly unique, but we want videos that say how the BOX WAS CUSTOMIZED FOR ME and to mention the PROTEIN, SPICE LEVEL, (if they sub their NOODLE), and any other MODIFICATIONS they ask for.
(example: Extra Sauce, No Cilantro, etc).
